Due to the impact the coronavirus has had on its brick-and-mortar retail partners, Corsicana Mattress Co. has introduced a new boxed bed program that will allow retailers to offer consumers a wider range of e-commerce products. The program will include 20 mattresses from the Sleep Inc., American Bedding, Renue and NightsBridge brands that will range in price from $199 to $999 in queen.
The BNB program gives retailers the ability to expand their omni-channel strategies with a complete merchandising program to combat the impact coronavirus has had on the traditional retail industry. In addition, Corsicana will manage the logistics and delivery giving retailers an option of having the product either delivered to the retail store or direct to the consumer’s home. Each retailer that opts into the program will be provided with the tools needed to sell directly to consumers via an e-commerce platform of their choice.
“Over the last few weeks, the rate of in-store mattress purchases has decreased significantly, and we are now seeing consumers shop increasingly online during this pandemic. Corsicana is committed to helping our brick-and-mortar retailers successfully navigate this pandemic by offering them a turnkey, complete merchandising program with full logistics support through an e-commerce channel,” said Eric Jent, executive vice president of sales of Corsicana Mattress.
“With our program, a retailer can be online quickly with the ability to service its customers rapidly. We have curated a great selection of product at varying price points to also help them reach all consumers.”
The new program will not only allow retailers to sell directly to consumers, but it will allow them to expand their product selection now and after the pandemic. All mattresses offered are manufactured domestically and will be ready to ship as orders are placed.