Coaster Celebrates New Showroom and New Collection

At Las Vegas Market this week, Coaster Fine Furniture will unveil four super-saver groups designed to drive traffic with a series of new upholstered headboards emphasizing exclusive design, according to a news release.

Crystal Nguyen, Vice President of Merchandise and Strategic Product Planning at Coaster, said she’s focused on restoring the company’s decades-long dominance in the bedroom category by returning to aggressive pricing and discernable values at all levels of product, starting with the four super-saver groups.

Designed to help dealers boost sales, the Ives Bedroom Collection is an Italian-inspired, modern bedroom featuring a durable, UV high-gloss finish that provides a smooth, hard surface with a mirror-like sheen, according to a news release. The surface is also scratch-resistant and easy to clean and maintain.

With a suggested retail price of $1,999 in a four-piece queen, this super-saver group is available in a choice of gray or white and features an LED touch light halo that illuminates the headboard and dresser drawers, which glide on metal ball bearings.

Other super-saver bedrooms include Kaywood (with a suggested retail price of $999 in a four-piece queen), which Nguyen described as “a too good to be true value,” combining mid-century modern shapes in a natural tone of knotty, rustic pine, as well as a weathered brown wood tone.

A contemporary melamine design in gray oak and almond, the Fenwick bedroom features a bookcase headboard with a secret compartment and a platform panel system. A nine-drawer dresser, with a hidden jewelry drawer, provides ample storage with antique nickel handles and a floating base for durability and style, company officials said.

Other bedroom introduction highlights include a series of upholstered headboards with exclusive Coaster designs. Among the standouts: The Tisdall Upholstered Bed is available in a choice of black or gray corduroy. It features a built-in, remote-controlled visual flame box with 16 color-changing options. An eye-catching centerpiece that exemplifies Nguyen’s Viva Las Vegas design theme, the Tisdall retails for $999 in queen.

Finally, the Sonya is a dramatic round bed featuring built-in benches with storage on three sides (with a suggested retail price of $1,899 in queen). Upholstered in ivory boucle, and channeled and tufted with sparkling acrylic buttons, the headboard features USB charging ports. Matching oval nightstands are available.

Thanks to Coaster’s newly implemented “bought product” strategy, all of the new bedroom pieces on display at the Las Vegas Market are available for immediate order and shipment. Retailers are invited for a sneak peek and gala cocktail celebration in the new showroom, Building A-800/801, on Sat., July 27, beginning at 4 p.m., with a ribbon-cutting set for Sun., July 28, at 10:30 a.m.