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We mined the Internet in search of lighting showrooms’ best advice for turning “up and down” into “wow.” Check out these stairwell lighting secrets.
The 2017 State of Personalization report from Segment found that about 71 percent of shoppers have been frustrated by an impersonal shopping experience. Here's what that means for lighting and home furnishings retailers and how they can bridge the gap.
Halloween is a day of spooks and frights, but nothing is more frightening than understanding tax reform. Before the official plan is announced, here's what you need to know.
These Millennial-friendly fixtures are on fleek.
Strong, SEO-optimized product descriptions are key to finding success in online sales. Here are a few mistakes retailers make with their product descriptions and how to avoid them.
The increased exhibition space will showcase products in seven categories.
The Environmental Protection Agency and Energy Star program credit the lowering costs of LED bulbs to the success of widespread adoption.
He spent the last 12 years at Capital Lighting.
Houzz isn't like Facebook or Pinterest, but you shouldn't ignore it. Here's how to use it effectively in your social media strategy.
