Contemporary lifestyle brand Armen Living is kicking off the new year with two exciting announcements: the promotion of Lee Honigsfeld to Executive Vice President, and adding industry veteran Mike Cohen, as their new Vice President of Sales - Retail Division.
Kevin Kevonian, President of Armen Living shared "I couldn’t be happier with this exciting start to the new year, and to promote Lee to Executive Vice President. His contribution to our company is unparalleled. Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024. We invite everyone to come and join us at January markets in Atlanta and Vegas to congratulate them both!”
Honigsfeld will work with President Kevonian to oversee most of the operations for Armen Living, and who will continue to develop all the design concepts for the brand's product development. Honigsfeld’s role will also include managing the e-commerce sales division and driving the company’s sales, marketing, and trade show strategies.
Honigsfeld says of Cohen, “I have known Michael for almost 20 years. His well-known and exceptional reputation speaks for itself. He is a master at building relationships and with his 40 years in the furniture business combined with Armen Living’s 40 years of manufacturing, we have a total of 80 years of experience mastering the home furnishings industry., Having him on board will bring our sales expertise to the next level.”
Cohen, who brings with him more than 25 years of sales management experience and who has a proven track record for sales leadership and opening new accounts with retailers all across the country, will report to EVP, Lee Honigsfeld, and will focus on driving sales for their retail division and key accounts, as well as seeing to container division growth, Big Box stores, and Top 100 retail accounts. Cohen will also work with more than 20 sales reps to deliver sales support and the sales tools they need to expand and grow their regions. Prior to Armen Living, Cohen was president at Walker Furniture of Las Vegas – a top 100 industry retailer – as well as holding vice president positions at both Coaster and Emerald Home Furnishings and held VP of Sales positions at Douglas Furniture and New Classic. Cohen was also instrumental in growing Guildcraft of California as a national key account manager for 20 years.
Cohen commented "This is such an exciting time for Armen Living, as well as for me professionally. I've known Lee and Kevin for many years and have tremendous admiration for the business they have built. With the team that Kevin has assembled, I'm looking forward to helping make Armen Living a larger presence in The top 100 Furniture Stores, as well as, beyond the top 100".
Armen Living will launch approximately 400 new introductions at January markets, and will debut several exciting never-before-shown categories including Leather Upholstery, Bedroom, and Office Furniture, alongside new Dining sets for indoor and outdoor living.