Kevin Kevonian, President of Armen Living shared, "We can’t wait for the opening of our new High Point IHFC showroom in space H-721. Our new location on the 7th floor and its larger space will allow us to showcase a wider selection of products, and gives us even more room to feature our best sellers and top-selling categories.”
Armen Living’s new 4,000-square-foot showroom is located within the IHFC Building, 7th floor, Hamilton Wing, Space H-721 (201 E Commerce Ave, High Point, NC). Upgrading to a new location with a new design allows for better traffic flow and features 20 new collections for indoor and outdoor furniture debuting at the market. The new space also provides a curated gallery-style shopping experience, as well as new windows that brighten up the overall space making it seem twice as big.
Armen Living goes on to share that their need for a larger showroom is largely attributed to the number of new products and expanding categories over the last few years. Adding that their largest escalation has been within their outdoor division as the demand + sales volume has shot up + 15 percent.
Lee Honigsfeld, VP of Sales, at Armen Living commented “Since we first debuted our outdoor designs we have seen a huge increase in the sales and number of existing customers buying from this category. We have also seen an uptake in our sales team establishing new retailers, multi-line outdoor dealers, and specialty outdoor pool & patio stores who love our diverse selection of outdoor furniture.”
First introducing their outdoor division in 2019, Armen Living’s strategic product development has not only gained momentum, but has led to their brand becoming a leader in fashionable and affordable outdoor furniture for retailers, designers, and hospitality clients across the country.
“The biggest increase we have seen in our outdoor division began in 2021 as we shifted from buying off-the-rack pieces to designing our outdoor collections in-house. This shift has further helped us to diversify our outdoor category. We now design 70 percent of our outdoor category in-house, with more designs launching each market,” Lee shared.
With the success of Armen Living’s outdoor division, this category is becoming one of their best sellers. With a product assortment that includes more than 300 SKU's and more than 30 exquisite outdoor collections for dining, bar, living, occasional, and lounge furniture - with a handful of stylishly modern planters and fun outdoor bar accessories. Armen Living’s outdoor collection is available in a wide range of design styles and a variety of sizes from small outdoor patio sets to grand resort-style statement pieces - all designed with quality craftsmanship, durable outdoor materials and without breaking your budget.
Lee shared “As the demands for outdoor furnishings have increased over the last 2 years we have seen consumers shift their travel budgets to investing in their own outdoor spaces. This yearning for luxurious outdoor living spaces is no longer the desire of a few - it’s the demand of many. But unlike an expensive vacation, with our affordable and stylish outdoor furnishings you get to enjoy it year after year - not just one week at a time.”