Dallas Market Center has announced that Aerin Lauder, the style and image director of Estée Lauder and the founder and creative director of lifestyle company AERIN, will deliver a keynote presentation at the January edition of Total Home & Gift Market, Jan. 8-14, 2020. Lauder will present “The World of AERIN” on Friday, Jan. 10 at 1 p.m. in the World Trade Center atrium.
“The World of AERIN” will focus on how her heritage as the granddaughter of Estee Lauder was the foundation and point of difference for her lifestyle brand. She quickly realized people were interested in buying into a lifestyle as opposed to a product and learned that the modern woman sees beauty as an extension of herself, her wardrobe, her home, her travels and her family. That is when she decided to have beauty and home live together and evolve AERIN to a complete lifestyle concept. Lighting has been a successful and important category for the brand and she will walk attendees through the evolution of her collections.
Inside an exclusive Q&A appearing in the latest issue of Spark magazine, Lauder notes the unique power of the in-store experience: “Especially in our brick and mortar locations, the concept is all about experience, surprise, delight and creating something truly special and unique.”
“Aerin’s story is inspiring, her eye is amazing, and her style is timeless," said Cindy Morris, President and CEO of Dallas Market Center. "We are pleased to welcome her to market to offer her perspective on creativity, building a business, key trends, and practical lessons for retailers and designers.”
The AERIN lighting collection with Visual Comfort & Co is inspired by old world glamour and European Mid-Century design. The collection is available at Taylors, IDHC 1D111.
