Poised for continued growth across all its distribution channels and portfolio lines in 2019, industry e-commerce leader Abbyson will debut the company’s exclusive technology and new Modern Traditional collections at the upcoming Las Vegas Market, held Jan. 27-31, 2019. Launching a total of 300 new SKU’s across 10 lifestyle categories, Abbyson’s high quality, attention to detail and design innovation will be on full display at its award-winning showroom.
Abbyson is launching brand-new, state of the art technology into its motion upholstery line that is first of its kind. This new technology will be exclusive and can be incorporated into any of Abbyson’s motion upholstery groups. It appeals to all demographics and solves many needs in home entertainment and product functionality. Abbyson will be unveiling specific details of this new technology during opening day of Las Vegas Market.
In addition, Abbyson will be debuting over 10 new Modern Traditional collections, showcasing a clean style that allows consumers to experiment with, mix and match and blend different looks in their homes, creating their own unique styles. The new product designs will include upholstery groups, bedroom, dining, casegoods, occasionals and more. Abbyson is offering all of these new collections at value driven prices to provide their retail partners with the most competitive pricing to pass onto their customers.
“This year we are looking forward to growing our strong core of upholstery collections and are now coupling every group into full lifestyle vignettes,” said Rodd Rafieha, Senior Vice President of Sales. “It brings every category of product into one setting and Abbyson will be offering the whole room concept at market. We truly embrace our full lifestyle brand concept and our slogan ‘All Together Now.’”
The new Modern Traditional collections reflect the industry-wide transition from Baby Boomers, who comprised the top percentage of consumers for so many years, to the Millennial generation. The furniture industry has seen a shift in consumer demographics and Abbyson is well-prepared for that transition, ensuring that their product line is accessible across all generations and suits the needs of all customers.
“This is why we are focusing our product line on the Modern Traditional design,” said Rafieha. “It is designer-friendly for every generation.”
