In today’s retail climate, small business owners need all the inspiration they can get when trying to keep their companies relevant. When checking out new podcasts for inspiration in your work, your first instinct might be to opt for interior design-focused shows. But you can also learn just as much listening to podcasts about companies and entrepreneurs from all sorts of industries. Learning how others find success, regardless of industry, might give you some ideas for your own endeavors. Here are four business podcasts to check out with helpful information on everything from entrepreneurship, marketing and social media.
1. Jason and Scot Show
Hosted by former Shop.org Board of Director members Jason Goldberg and Scot Wingo, the Jason and Scot Show offers listeners insight into the latest in retail and e-commerce trends. The hosts interview industry leaders from companies like Modcloth and Nordstrom, talk about e-commerce news and dig deep into topics like the state of brick-and-mortar and artificial intelligence. They also often take listener questions. If you want to get a better grasp of the state of e-commerce with some expert analysis, it’s worth your time.
Episode to check out: Liraz Margalit, Web Psychologist. In this episode, the hosts interview Liraz Margalit, PhD, who is the head of Digital Behavioral Research at Clicktale, an experience analytics company. The conversation covers the psychology of how consumers behave in the digital world, the role of emotion and personality in shopping and the mobile gap in e-commerce.
2. Mixergy
Posting a few episodes each week, host Andrew Warner interviews entrepreneurs from a variety of industries about how they built their business. Topics covered include influencer marketing, online user experience and managing stress. With guests from industries ranging from tech to soap, there’s plenty of big picture inspiration to be found in Warner’s interviews.
Episode to check out: #1,637 - The startup that launched the horse rase of online mattress companies. In this episode, Warner chats with JT Marino, the founder of e-commerce mattress company Tuft & Needle. Marino shares his insight into the state of the mattress industry, how he started the business and some behind-the-scenes details of how the company operates.
3. Duct Tape Marketing
Duct Tape Marketing is a small business marketing company founded by John Jantsch, who hosts the podcast by the same name. He interviews authors, experts and thought leaders along with offering his own expertise on marketing topics ranging from chat bots to local SEO to Facebook advertising. Episodes usually don’t exceed 30 minutes, so they’re easy to fit into your daily routine. For small business owners looking to gain a stronger grasp of digital marketing strategy basics and trends, this is a must-listen.
Episode to check out: How to Get the World Talking About Your Brand. In this episode, Jantsch chats with marketing expert Jay Baer about how to take concrete steps to generate word of mouth for your brand.
4. Social Media Examiner
If you’re a small business owner that does their own social media, this podcast will be a great resource. Hosted by Eric Fisher, episodes cover social media news, success stories and actionable tips for how to tackle social media strategy. Some episode titles include “How to Cultivate Community Withy Facebook Groups,” “Pinterest Strategy: How to Get More Traffic From Pinterest” and “The Facebook Ad Algorithm: What Marketers Need to Know.”
Episode to check out: How to Generate Leads and Sell With Live Video. Fisher talks with Nicole Walters, an income strategist and expert at live video about how businesses can use live video to generate leads.
What podcasts do you listen to? Let us know your favorites in the comments!
Photo: Unsplash user freestocks.org
