There's no one right way to have a digital marketing strategy. What works for a furniture retailer in Dallas might not work for another in Denver.
But if you're looking for ways to amp up your strategy, look no further than Las Vegas Market. The winter 2019 edition has some great e-commerce seminars lined up, and the topics will help furniture retailers navigate the ever-changing world of e-commerce and carve out a space for themselves online.
Here are three e-commerce seminars not to be missed at Las Vegas Market.
How A.I. can Increase e-Commerce and In-Store Sales
If you've been following coverage from the Consumer Electronics Show and the National Retail Federation's Big Show earlier this month, then you know how technology is playing a bigger role in the retail space, and it's not exclusively for online-only players. But it's not about having robots in-store or self-checkout lanes. Automation, powered by artificial intelligence (AI), can help increase e-commerce and in-store sales — if used effectively.
In this seminar, Scott Hill from Perq will discuss how a streamlined, multi-channel marketing strategy can boost website conversions, gather and nurture leads, increase traffic and track consumer data all at once. With this data, furniture stores will better understand what their customers are buying, how they're buying and how to best reach them.
Location: Retailer Resource Center, Building B, B-1050
Date: Sunday, Jan. 27, 2019
Time: 10:30 a.m. - 11:30 a.m.
Importance of Cultivating your e-Commerce Presence - Navigating the online market for Designers, Retailers and Brands Panel Discussion
Let's face it: There's a ton of competition on the internet, and it's hard to stand out with so many retailers trying to reach as many customers as possible. So if you're finding that your e-commerce store and platform blend in online, these brands are here to help you stand out.
Happening in the seminar room in Building C, this inclusive panel provides a range of perspectives on branding from interior designers (Libby Langdon), e-commerce powerhouses (Liza Hausman, Vice President of Industry Marketing at Houzz.com) and digital marketing experts (Dan Caro, Senior Director of Product Management at Whereoware). In it, retailers will learn tips for defining their brand and creating a social following.
Location: Building C Seminar Room, C174
Date: Monday, Jan. 28, 2019
Time: 11:00 a.m. - 12:30 p.m.
Continue Customer Engagement After the Sale - Why You Should Be Texting in 2019
You probably have a list of consumers subscribed to your email newsletters, and you post regularly on social media. But have you ever thought about texting your customers?
That's exactly what Podium's Jason A’alona wants you to consider. In his seminar, A’alona will show attendees how automated messaging boosts customer satisfaction and retention. He'll also offer tips and suggestions for tailoring a messaging system to different types of furniture retailers.
Location: 9:00 a.m. - 10:00 a.m.
Date: Tuesday, Jan. 29, 2019
Time: Retailer Resource Center, Building B, B-1050
So share with us: What part of your digital marketing strategy are you looking to improve? Tell us in the comments!