When you're on a shopping spree at AmericasMart Atlanta, it's hard to pull yourself away from all the cool finds and unique new products available to you. But if you're attending the Atlanta International Gift & Home Furnishings market (Jan. 8-15) next week, then you have three good reasons to pull yourself out of the showrooms and into a seminar room.
Retailers, listen up! Here are three can't-miss seminars happening at AmericasMart Atlanta next week.
Selling Beyond the Store: Embracing Online, Social Media, Events and More
Now more than ever, consumers have a ton of options when it comes to shopping for furniture and lighting. While consumers may still prefer the brick-and-mortar stores when shopping for these big-ticket items, most of their buying journeys start online, not with a little window shopping. Having a strong web presence is essential now, and these panelists will tell you why.
Moderated by Waiting on Martha Home's Mandy Kellogg Rye, Selling Beyond the Store dives into the modern retail landscape, covering what consumers want beyond the confines of traditional brick-and-mortar and discussing best practices to elevate the showroom experience. Panelists Roxy Te Owens of Society Social and Marti Tolleson of Two Friends St. Simons will join in the discussion, and Natasha Murphy, founder and principal of Nicely Built, a boutique eCommerce design and development company, will bring her web and social media expertise to the table.
Location: Building 1, Floor 14, 14-D-9, Seminar Space
Date & Time: Jan. 10, 2-3 p.m.
What Colors Are Next? PANTONEVIEW 2019 Color Trends for Home
Your showroom has a finite amount of space, so having products in shades that customers love matters. But what colors do consumers want for their homes and how does Pantone's Color of the Year fit in with it?
Enter Tom Mirabile, consumer trend forecaster. In What Colors Are Next?, Mirabile will walk attendees through what colors have been grabbing consumers and what trends will be on the horizon. If you've ever been unsure about what colors your customers will want, this seminar will help you think through color and gain some insights as to how color of the year picks factor into your own product purchases.
Location: Building 1, Floor 14, 14-D-9, Seminar Space
Date & Time: Jan. 11, 10-11 a.m.
Closing the Social Media Sale: 3 Easy Steps to Turn Followers Into Customers
Every showroom would love to have thousands of followers on Facebook or Instagram, but what good is having followers if they're not buying from you? These potential customers have already shown an interest in your business. Now it's up to you to turn them into buyers.
Social media expert and trainer Crystal Vilkaitis returns once more to AmericasMart Atlanta to impart some of her social media wisdom. In Closing the Social Media Sale, Vilkaitis will show attendees how to use free and paid advertising on social media to move followers through the buying process and turn them into customers. For those wanting to get more out of their social media platforms, this seminar cannot be missed.
Location: Building 1, Floor 14, Seminar Space
Date & Time: Jan. 12, 10-11 a.m.
Need a break between all that shopping and notetaking? Don't forget to stop by the Eco Lounge in Building 3 to relax and recharge. Refreshments will be available.
Which seminar is on your must-see list? Share with us in the comments!
Photo: Pexels
