Surya has opened a new 5,000-square-foot, to-the-trade Chicago showroom, located in Suite 619 at the Design Center at The Merchandise Mart (theMART). Building on the success of its year-round showrooms in Atlanta and Dallas, Surya’s Chicago showroom will offer designers a place to source and experience Surya products firsthand, and will serve as a platform for ongoing customer support, education and networking.
Aiming to bring Surya accessories closer to its customers and better serve the design community, the brand’s Chicago showroom showcases a fashion-forward selection of its high-end accessories in a range of styles. Designers will be able to shop all of Surya’s luxury rugs, lighting, textiles, wall decor, accents, bedding and more. Scattered throughout the showroom, inspirational lifestyle vignettes display the latest decor trends with coordinating Surya accessories. Designers will also be able to collaborate with their clients in designated workspaces outfitted with state-of-the-art technology.
“Our path to continued success is built upon providing design leadership, a simplified buying experience and unsurpassed service to our customers,” says Satya Tiwari, President of Surya. "A lot of thoughtful planning has gone into the concept for our Chicago showroom, including product assortment, layout, visual cues and other experiential components. We look forward to continuing to enhance the accessories buying experience for designers as we open additional regional showrooms in the next couple of years.”
The showroom officially opened this week during Neocon with a ribbon cutting followed by an afternoon of events, including an educational CEU covering "A Guide to Area Rugs" and a champagne toast during the Design Center’s "Toast to Fine Design" event at NeoCon 50.
